“Syndication” is a big deal in our ever changing world of Real Estate. Put simply, what syndicating your listing means is, once your home (or listing) is input into a local MLS, it then become available to see by every agents, brokerages and buyers in that local market…and beyond!
Sounds good right? Yes it is…and the benefits to both buyer and seller is what it’s all about.
What Syndicating your listing means for the Seller?
A technology savvy real estate company will “syndicate” the listing to potentially hundreds of websites. They will post the listing on their site as well, essentially leveling the playing field if you will, attracting potential buyers locally as well as from all over the world.
No longer do potential home buyers need Mega sites such as Zillow, Trulia, Craigslist! Now, sites like SellsMoreHomes.com are able to offer local, national and even international listings…and this is just the beginning.
We know today’s buyers search for homes on the internet! In fact, statistical data shows that up to 9 out of 10 home buyers begin their home search online. As a local brokerage, we want to offer the same level of service and the same amount of homes for sale to our visitors as the ‘big boys’! That’s what syndicating your listing means to our firm…and why you don’t need to look on those mega sites to find the same homes for sale you can on our website!
BONUS: This obviously gives the seller the advantage of getting the absolute most eyes (and wallets) on their home!
Why it’s so important to allow your home to be syndicated
One of our main jobs as a Real Estate Brokerage is to attract as many potential buyers as possible when you list your home! Whether we are the listing agent or simply working to procure a ready, willing and able buyer for your property…the commitment to offer every property for sale in our Multiple Listing Service on a powerful online platform is and should be priority number 1.
I’m truly amazed that some real estate companies don’t even consider syndicating your home to every potential buyer. Are they more concerned with their brand website than getting your home marketed to every potential buyer?
What Syndicating your listing means for our clients
If you are considering selling your home and interviewing a few agents as part of your process, please ask them if your listing will be “syndicated”. You might be surprised what their answer is.
At SellsMoreHomes.com, we are focused on creating a friendly, stress free user experience with zero forced registration or requiring an email address to search for homes!
In the end, it is really all about making it easy to find your dream home or getting your house sold. Why not work with an agent/brokerage that is turning over every stone to get the job done?